About Us
STAR – The BLUE Mobile Network was founded by Mr. Keron Les Pierre, an entrepreneurship awardee and finalist at the prestigious Trinidad and Tobago Chamber of Industry and Commerce Business Awards Gala.
What began as a strategic partnership sanctioned by Digicel Trinidad & Tobago valued at over TT$100 million has rapidly evolved into a disruptive force in the industry. From its early days, STAR captured the imagination of the public, becoming a viral phenomenon that attracted hundreds of thousands of customers and sparked widespread attention across both social and traditional media.
STAR is not your average network — it’s a dynamic ecosystem of licensed telecommunications providers, device manufacturers, and innovators working together to deliver the alternative network experience: seamless, consumer-first, and powered by partnerships both local and international.
Strategic Approach
Client-Centric Focus & Integrity
Collaborative Partnership
Overcoming Challenges
As with any innovation that reshapes an industry, challenges quickly followed. Established players raised concerns without knowing that STAR – The BLUE Mobile Network was sanctioned by Digicel Trinidad & Tobago, but the Telecommunications Authority of Trinidad and Tobago (TATT) confirmed that STAR remained fully compliant with regulatory requirements.
The surge in popularity was so extraordinary that we outgrew our original head office and transitioned to a new location with an appointment-only model to better manage the overwhelming demand.
On social media, detractors attempted to create noise with misinformation, but instead of slowing our momentum, these moments only amplified STAR’s visibility and strengthened our brand. What began as criticism transformed into viral engagement, further boosting our brand equity by tens of millions.
Through these trials, STAR emerged stronger — an innovative disruptor and a force to be reckoned with, driven by resilience, vision, and the unwavering support of our community.
