About Us
STAR – The BLUE Mobile Network was founded by Mr. Keron Les Pierre, an entrepreneurship awardee and finalist at the prestigious Trinidad and Tobago Chamber of Industry and Commerce Business Awards Gala.
What began as a strategic partnership sanctioned by Digicel Trinidad & Tobago valued at over TT$100 million has rapidly evolved into a disruptive force in the industry. From its early days, STAR captured the imagination of the public, becoming a viral phenomenon that attracted hundreds of thousands of customers and sparked widespread attention across both social and traditional media.
STAR is not your average network — it’s a dynamic ecosystem of licensed telecommunications providers, device manufacturers, and innovators working together to deliver the alternative network experience: seamless, consumer-first, and powered by partnerships both local and international.
Strategic Approach
Client-Centric Focus & Integrity
Collaborative Partnership
Overcoming Challenges
Every true innovation challenges the status quo and STAR was no exception. As a disruptive new model in integrated marketing, our rapid growth prompted questions from established industry players who were unaware that STAR – The BLUE Mobile Network had been sanctioned by Digicel Trinidad & Tobago.
Throughout this period, the Telecommunications Authority of Trinidad and Tobago (TATT) maintained an open dialogue with us and confirmed that STAR has remained fully compliant with all regulatory requirements from inception.
The surge in demand for our services was unprecedented, so much so that we expanded beyond our original headquarters, adopting an appointment-only structure to ensure a premium customer experience as interest skyrocketed.
Meanwhile, social media discourse though occasionally fueled by misinformation only magnified our visibility. What began as scepticism evolved into viral engagement, increasing STAR’s brand equity by tens of millions and solidifying our position as a trusted and forward-thinking innovator.
Through these challenges, STAR emerged stronger: resilient, visionary, and supported by a growing community that recognizes our commitment to compliance, transparency, and sustainable growth.
