About Us
STAR Blue is a technology company and manufacturer of smartphones, laptops, tablets, smart watches and smart TVs. It was founded by Mr. Keron Les Pierre, an entrepreneurship awardee and finalist at the prestigious Trinidad and Tobago Chamber of Industry and Commerce Business Awards Gala.
What began as a strategic partnership sanctioned by Digicel Trinidad & Tobago valued at over TT$100 million has rapidly evolved into a disruptive force in the industry. From its early days, STAR Blue captured the imagination of the public, becoming a viral phenomenon that attracted hundreds of thousands of customers and sparked widespread attention across both social and traditional media.
STAR Blue is not a telecommunications provider, but a telecommunications collaborator. It brings together device innovation and access to licensed telecommunications services through partnerships with established operators, creating a seamless experience for the modern user. By leveraging innovation and collaboration, STAR Blue delivers a dynamic alternative in the technology and connectivity landscape, offering solutions designed for the modern user while fully respecting regulatory requirements.
Strategic Approach
Client-Centric Focus & Integrity
Collaborative Partnership
Overcoming Challenges
Every true innovation challenges the status quo and STAR Blue was no exception. As a disruptive new model in integrated marketing, our rapid growth prompted questions from established industry players like Bmobile (TSTT) who were unaware that STAR Blue had been sanctioned by Digicel Trinidad & Tobago.
Throughout this period, the Telecommunications Authority of Trinidad and Tobago (TATT) maintained an open dialogue with us and confirmed that STAR Blue has remained fully compliant with all regulatory requirements from inception.
The surge in demand for our services was unprecedented, so much so that we expanded beyond our original headquarters, adopting an appointment-only structure to ensure a premium customer experience as interest skyrocketed.
Meanwhile, social media discourse though occasionally fueled by misinformation only magnified our visibility. What began as scepticism evolved into viral engagement, increasing STAR Blue’s brand equity by tens of millions and solidifying our position as a trusted and forward-thinking innovator.
Through these challenges, STAR Blue emerged stronger: resilient, visionary, and supported by a growing community that recognizes our commitment to compliance, transparency, and sustainable growth.
